2016 / Cannes Lions / Bronze / Mobile

2016 / Cannes Lions / Bronze / Creative Data

Peru is one of the most seismical active areas in the world.

Life Signal is an app that works when nothing else does.

When earthquakes strike, cellular antennas are destroyed and communications disrupted.

In the ensuing chaos, the inability to locate relatives and loved ones is the cause of panic.

Life Signal is simple.

Select an inner circle of family members and closest people.

Create a ‘Safe Group.’

The app works in the background, synching all members’ coordinates through the cloud every six minutes.

And safely storing them in each of their phones.

When a natural disaster occurs and communications are disrupted, the latest recorded position of all group members is displayed on each of their devices.

Because this data was updated on their phones moments before the earthquake, it is accessible without a data connection.

Life Signal also pinpoints the optimal assembly point from a list of evacuation sites approved by the Disaster Relief Agency in a process that is identically replicated in each of the devices, allowing for all members to be directed to the same location even though communication between them is impossible.

This avoids the kind rushed decisions that cost lives.