Charlie Tolmos
Chief Creative Officer / Copywriter
About
Peruvian. Father of two. Fat Surfer. Ad Lover.
Charlie started his career as a creative copywriting trainee at Ogilvy One in 2005. After just a few months, he joined McCann Erickson and shortly after, in 2007, he was signed by Leo Burnett Lima.
There, he created some of the most iconic campaigns in the country, such as the "Cuy Mágico" for the BCP bank and "Authentic Families" for San Fernando poultry company.
In 2014, he joined Circus Grey as a Group Creative Director, soon after he became the Chief Creative Officer of the agency, creatively leading many of the most awarded campaigns in the history of the country as "The Life Saving Soap Operas" for the Peruvian Ministry of Health, "The Emancipation Loan" for Mibanco, and "Sightwalks" for Cemento Sol.
Now, he is currently Chief Creative Officer at McCann Lima, working for some of the most important brands in Peru, such as Inca Kola, Entel, Rimac, San Fernando, MasterCard, Dónofrio, Sublime, Bembos and Scotiabank.
Over the years, his creative work has been awarded with 30 Cannes Lions (1 Grand Prix, 10 Gold, 10 Silver, 9 Bronzes), 4 Peruvian Grand Effies, 1 LIA Grand Prix, 3 El Ojo de Iberoamerica Grand Prix, 3 FIAP Grand Prix, 1 Premio Ideas Best of Show and several creative awards in all the most important award shows in the world.
He has been jury member at Cannes Lions, Effie Awards, El Ojo de Iberoamerica, Fiap, Achap, Ideas Awards, and for many years he was an active member of the Grey Global Creative Council.
His work has appeared in the most important specialized advertising publications such as Adage, Adweek, Communication Arts, Campaign, Contagious and Lürzers Archive.
Charlie also appeared on the Forbes list of the 50 most creative Peruvians in the world, for two years in a row.