Charlie Tolmos
Chief Creative Officer / Copywriter
About
Peruvian. Father of two. Fat Surfer. Ad Lover.
Charlie started his career as a Copywriter Trainee in Ogilvy Lima in the year 2005. After just a few months he joined McCann Erickson Lima and soon after, in 2007 he was signed by Leo Burnett Lima.
There, he created some of the most Iconic campaigns in the country, such as the “Magic Cuy” for BCP Bank and “The Authentic Families Campaign” for San Fernando.
In 2014, he joined Circus Grey as a Group Creative Director and since then he created several awarded campaigns for the most important brands in the country.
Currently, he is the Chief Creative Officer of McCann Lima and his creative work has been awarded with 30 Cannes Lions (1 Grand Prix, 10 Gold, 10 Silver, 9 Bronzes), 4 Peruvian Grand Effies, 1 Grand Prix in El Ojo de Iberoamérica and several creative awards in the most important Award Shows in the world.
He has been Jury Member in Cannes Lions, Effie Awards, El Ojo de Iberoamerica, Fiap, Achap, Ideas Awards and he was also an active member of The Grey Global Creative Council.
Charlie appeared on the Forbes list of the 50 most creative Peruvians in the world, for two years in a row..