2016 / Cannes Lions / Shortlist / Media

2016 / Cannes Lions / Shortlist / Promo & Activation

Our files, photos and entire lives are backed-up in the cloud. But the cloud is not this white, clean, ethereal place à la '2001 A Space Odyssey' some would have us believe. 

It's a data farm that can take more energy to run than a medium-size town. 

As we accumulate more and more terabytes of useless data, data centers around the world keep expanding, using more than 30 billions watts to run, equivalent to the output of 30 nuclear plants. The Big Data Takedown is a movement designed to destroy data on a massive, global scale. 

Welcome to #BigDataTakedown