2024 / Cannes Lions / Grand Prix / Design

2024 / Cannes Lions / Gold / Brand Experience & Activation

2024 / Cannes Lions / Gold / Media

2024 / Cannes Lions / Gold / Outdoor

2024 / Cannes Lions / Gold / Sustainable Development Goals

2024 / Cannes Lions / Silver / Direct

2024 / Cannes Lions / Silver / Outdoor

2024 / Cannes Lions / Bronze / Design

2024 / Cannes Lions / Shortlist / Outdoor x2

2024 / Cannes Lions / Shortlist / Direct x2

2024 / Cannes Lions / Shortlist / Design

2024 / Cannes Lions / Shortlist / Brand Experience & Activation x3

2024 / Cannes Lions / Shortlist / Media x3

2024 / Cannes Lions / Shortlist / SDGs x2

2024 / London International Awards / Grand Prix / Design

2024 / El Ojo de Iberoamérica / Grand Prix / Design

2024 / Effie Awards Perú / Gold

2024 / Effie Awards LATAM / Silver

In Lima, as in the most important cities in the world, there are podotactile tiles that help people with visual disabilities to move around the city. In this system the lines mean "go" and the points "stop." This system helps them, but it is not enough because they still need help from other people to get to the places they want to go.

For this reason, Cemento Sol, the leading cement brand in Peru, decided to do something to make the city much more inclusive for people with disabilities.

In this way, together with the city of Miraflores, we created a new system of visual tiles on the sidewalks of the busiest district of the capital.

This is a system that was born from the old system but enhances it, allowing people to reach the places they want to reach by themselves just by touching the sidewalks with their cane.

This system gives them complete navigation independence in the city. A horizontal bar on the tile indicates that you must count the vertical lines to decode the specific venues.

In this way, people with visual disabilities will know exactly which establishment they are in front of just by counting the lines with their cane. In this way, a new visual vocabulary was developed from the design.

This is an open-source project that will benefit more than 500,000 people and can be replicated in any city in the world.